At the IU School of Informatics and Computing at IUPUI, our goal is your professional advancement and success. Analytical tools are offered to help you assess and manage the price reduction process. 317-274-5555 420 University Blvd. Take the next step. Our approach will focus on structuring potential answers to these questions, and how these answers may differ across industries. Media strategy, scheduling, and vehicle selection: reach & frequency relationships; selection of primary and secondary media; the concept of minimum effective frequency; evaluating media vehicles; scheduling media; adapting media plans to specific geographic settings. (3) How do we delve deeper into customer needs? This requires an understanding of the key factors and differences between entering emerging markets versus established markets. The fourth component of the pricing class pertains to setting prices for new products. An analytical value-based tool will be employed in class to help us pursue a value-based pricing approach. Choose a general administration degree or specialize with one of four majors. (4) How do we gain insights into how customers make buying decisions? Gaining insights implies a deep knowledge of customers which can be used in the design of appropriate strategies to help develop and sustain a competitive edge. in Sports Marketing & Management at IU Bloomington. Corporate giants enter markets from the high end and tend to be involved in marketing only to the world’s richest economies. Analyzing target audiences and setting communication and action objectives. BUS-M 501 Strategic Marketing Management (3 cr.) The menu to these pages is to your left. Because historical data does not exist for new products, different approaches must be employed. IU Graduate School Application for Graduation - Deadline Feb 1, 2021 IU Graduate School Students, if you are intending to graduate with the MA, MS, PHD or a certificate during fall 2020, spring 2021, summer 2021 or fall 2021 please complete this form. While official IU signatures are used for letterheads, envelopes, business cards, and internal documents, lockups are used for all marketing channels—digital, print, web, and virtually everything else. We will establish when conditions are favorable for greater price realization and learn techniques for raising prices that do not alienate the customer (too much). Don't forget to also search the article databases as they may provide useful resources to analyze advertising, branding, social media, as well as insights about consumers and industries. Earn a B.S.B. Discover! The course will focus on gaining an in-depth understanding of customers and their behavior, by answering these inter-related questions: (1) What are consumer insights and why are they important? Set. With my background and dual degree in computer information systems and marketing, I received a half-dozen offers from Fortune 500 companies, including some in the top 10. A set number of credits apply to both undergraduate and graduate requirements. Karen Ferguson Fuson. The student-led Kelley Direct Student Leadership Association is exclusively for online students. Marketing; Supply Chain Management; All degree plans consist of 33 credit hours of MBA core courses, 6 credit hours of executive skills courses, and 15 credit hours of elective courses. The Evening MBA is a 24-month part-time program and is designed to be completed while you work … Emerging markets produce more than half of world output based on purchasing-power parity and account for more than half of annual increase in global GDP. (2) How do we develop a deeper understanding of customer segments? This is where you can explore the more than 450 undergraduate, graduate, and professional programs we offer. Marketing lockups help schools, departments, and other units stay consistent to the Indiana University brand. We will learn a variety of techniques for measuring buyer price sensitivity and use this knowledge to drive pricing decisions. In many situations lower prices are effective tools for increasing sales, revenue, and share. Knowledge of buyer price sensitive must underlie every pricing decision. [Words appear alongside IU logo: Blake Dye, MHA ’81; President, St. Vincent Heart Center] [Video: Students laugh and talk in a … IUPUI offers accelerated programs that allow students to earn both a bachelor’s degree AND a master’s degree in a shorter timeframe (usually 5 years) than if pursued independent of each other. In this studio, five brand teams specialize in marketing, digital strategy, research, design, content, visuals, social media, insights, analytics, CRM, media planning, and strategic communications and partner with campuses, schools, and units to achieve specific measurable business goals. Universally required for professionals in academic libraries, the MLIS is essential for leadership in public libraries and provides valuable management skills. The major focus will be on the tools used to properly collect market research information. Further, we will also apply this approach to specific industries, in order to gain a deeper understanding of consumers. Consult a career center for program-specific advice, or for help exploring programs and careers. What do they do? Our Master of Library and Information Science, the entry degree for a professional librarian, is accredited by the American Library Association (ALA-MLS). Indiana University The marketing management context of advertising and sales promotion: roles and objectives of promotion programs; agency/client relationships; the strategic focus of promotion programs; appropriating, budgeting, and allocating resources; the advertising/sales promotion planning process. Students will also be expected to carry out a marketing research project based on these principles. The study of marketing concerns all activities related to the marketing and distribution of goods and services, from producers to consumers. IUPUC 4601 Central Avenue Columbus , IN 47203 … This guide is pages depending on what type of marketing research you need to do. Marketing - Master of Business Administration (M.B.A.) Offered at IUPUI by Kelley School of Business. Developing creative strategies: strategic considerations in creative development; strategy research for assessing efficiency. Indiana University Consult a career center for program-specific advice, or for help exploring programs and careers. Vice President for Communications and Marketing, Chief Marketing Officer. // Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses. Check out the No. Hence, the overarching goal of this course is to develop consumer insights as the basis for sound marketing strategies. ALA-accredited. Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to three years to complete your degree with the flexibility of our online program. 1–selling textbook in sales management), and contributed to prominent journals. Phone: 317-278-3550 Email: ferguska@iu.edu You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD. Topics that will be covered in this course include online retailing (or e-tailing), behavioral targeting based on buyer profiles, integrated advertising strategy that capitalizes on digital capabilities, the pricing function in a digital era, the role of social networking, and the rapid emergence of smart phones and their role in mobile marketing. Earn a M.S. About. Whether you’re new to the IU Salesforce enterprise system, been with the enterprise system since day one—or using completely different CRM tools—this is the space to connect and learn with others. Indianapolis Ranked number one in the nation for academic quality by Bloomberg Businessweek, our flexible part-time program combines online and on-campus instruction. Services. Find a … The Trustees of Indiana University, Copyright Complaints, Managing Accounting Information for Decision-Making, Marketing Strategies for Emerging Markets, Marketing in the Era of Digital Technology, Business Marketing Strategy and Management, Have a foundation in marketing management and quantitative analysis, Know how to use consumer research and data to inform marketing decisions, Be able to develop marketing strategies in view of the global marketplace, Understand brand, advertising, and promotion management, Stay ahead of consumer trends and the impact of social media and digital marketing. An introduction to the process of creating a market-driven organization. in Marketing at IUPUI. Specific topics include marketing strategy, market research and analysis, and the development of products and services, pricing, distribution and promotion. The course will deal with the way that marketing has leveraged technology to facilitate exchange between buyers and sellers and among customers themselves new ways. Provides a user-oriented understanding of how accounting information should be managed to ensure its availability on a timely and relevant basis for decision making. The first part of the pricing course examines conceptual and analytical issues in buyer price sensitivity. IU’s response to the coronavirus. An introduction to the process of creating a market-driven organization. Value-based pricing argues that customers who value our products more should pay more than customers who value our products less. One university, many brands. Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals. We Are Marketing & Communications. While official IU signatures are used for letterheads, envelopes, business cards, and internal documents, lockups are used for all marketing channels—digital, print, web, and virtually everything else. Graduate. Note: Course schedule and term offerings subject to change. The purpose of this course is to provide you with a structured approach to gaining insights about customers and their behavior. Check out the offered programs. Students are able to comfortably discuss the activities of professionals in advertising and promotion management and students are able to demonstrate knowledge of relevant terms, concepts, principles, and popular theories through a variety of activities and real-world projects. The first part of the course reviews financial accounting and reporting while the second part of the course focuses on cost-benefit analysis for evaluating the potential value-added results from planning, organizing, and controlling a firm’s accounting information. With an online MS in Marketing, you'll understand the art and the science behind putting customers, products, and services together at the right price and the right time. Sitting at his desk, he begins speaking.] Browse Creative & Web Studio products. Learn how to complete this degree on time. These are critical questions asked by marketing managers across different firms. Request marketing materials, websites, videos, and more. ... IUPUI . Earn a B.S. Welcome to the Marketing Guide. You can also choose hybrid classes—classes that have both an online and campus-based component. Our faculty members are published frequently in prestigious journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. Ready. Offered on campus. In our 30 credit-hour program you’ll build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development. We provide: A solid plan of study consisting of four core courses The third component of the pricing course examines approaches that enable firms to build their performance through lower prices. The course is designed to create an in-depth understanding of a wide range of digital concepts and to develop related capabilities in the digital world of marketing. If you are ready for advanced practice nursing, IU School of Nursing has a program to meet your needs. Career Services. The second portion of the pricing course examines approaches how firms can improve performance through realizing higher prices. The Kelley Direct program is not accepting applications at this time as the program undergoes curricular redesign. Online store. Specific topics include marketing strategy, market research and analysis, and the development of products and … This course will aid students in understanding how to best develop strategies for emerging markets. Marketing lockups help schools, departments, and other units stay consistent to the Indiana University brand. Copyright © The course covers principles of qualitative, experimental and survey research designs, secondary and syndicated data sources, questionnaire designing, and basic analysis. Their research and corporate collaborations inform their teaching, introducing students to brand-new ideas in marketing. Plus, lower prices can create barriers to entry in markets and build customer loyalty. Now is the time to go from moment to momentum. [Blake’s degree from IU is shown in his office, followed by a close-up of the recognition awards he’s received. Channel issues complicate the pricing picture but we will gain some insights on how to price throughout the channel. This course is based on the premise that marketing is undergoing profound and rapid change in the digital era. In August, IU welcomed students back to campus, where instruction is a blend of in-person and online courses. The minor in Marketing is open to students pursuing nonbusiness majors with 30 or more credit hours of college work that count toward graduation, and who are admitted to any of the following degree-granting schools: College of Arts and Sciences (including General Studies); Education; Informatics,Computing, Engineering; Journalism, Music, Nursing, Public and Environmental … Learn about the M.B.A. in Marketing at Indiana University Bloomington. Marketing Lockup: Indiana University. Indiana University and the Kelley School of Business are committed to the safety and success of our communities. Everything in business starts with marketing, and a successful career in marketing starts at the Kelley School of Business. At the Studios website you can learn more about each of the core marketing and communications-focused areas of IU Studios, including the Brand Studio, Creative & Web Studio, Communications Studio, and Digital Campus teams. Download the university-wide lockup for use on all marketing materials, both on screen and in print. Informal. Topics include selecting target audiences; setting program objectives; developing and implementing creative strategies, and judging creative media; use of sales promotion tools; testing, evaluating, and revising advertising and promotion programs. The Kelley School’s marketing faculty is known worldwide for its scholarship. CRM community of practice at IU. For more information about our curriculum, including our majors and elective course offerings, please email us at mbaindy@iupui.edu. Evening MBA Program. Gaining pricing power is of paramount importance to most marketers as rising raw material costs and enhanced competitive pressures are placing tremendous pressure on gross margins. In this course, we enhance the students basic statistical and mathematical modeling skills covering the following topics: 1. probabilistic decision making, 2. regression analysis, 3. forecasting 4. simulation models and 5. optimization modeling with the EXCEL Solver. Welcome to the Customer Relationship Management (CRM) Community of Practice at IU. The use of cases, forum discussions, and computer support is used extensively. Due to this, the school was ranked #144 out of all colleges and universities that offer this degree. in Management at IUPUI. IU Studios is the communications and marketing hub for Indiana University, committed to telling the IU story. The undergraduate courses offered in this major focus not only on the broad aspects of management and organization, but also on developing skills for dealing with problems of motivation, organization design, and the increasingly complex problems of human resource allocations in our interdependent society. Consult a career center for program-specific advice, or for help exploring programs and careers. When you enroll in our Media Arts and Science graduate program to earn your master’s degree, you bring your passion and commitment to take your career to the next level. 1-ranked Kelley Direct Online MBA, which features a new major and a dual degree option. As a student at IUPUI, you always have the option to take classes online. Offered at IUPUI by Kelley School of Business, Read the requirements in the academic bulletin. They’ve won numerous awards for their teaching and research, published some of the leading marketing textbooks (including the No. Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to three years to complete your degree with the flexibility of our online program. Download Marketing Lockup: Indiana University. The IU Online Master of Science in Marketing teaches you the foundations of marketing management and quantitative analysis. When you graduate, you’ll receive an Indiana University diploma. Career advising. Learn about available services and research potential career paths. This will change. As a graduate of the MS in Marketing program, you will: You can earn your 30 credit-hour graduate degree in 15 months to three years, advancing your career at a pace that fits your life. The course employs lecture, classroom discussion through threaded discussion forums, case analysis and field research projects. However, price reductions are the most abused practice in pricing and can devastate a firm’s value proposition, segmentation effort, and profitability if not handled correctly. IU Studios is the communications and marketing hub for Indiana University. Students will discover key facts about emerging markets as a whole as well as how to develop a strategy for marketing in a particular developing nation. Hundreds of classes in disciplines ranging from business and computer science to film studies are offered online every semester. The biggest emerging economies show steady growth. document.write ( " " + current_date.getFullYear() ); Find your place at IUPUI, a world-class university offering IU and Purdue degrees in the heart of downtown Indianapolis. We will discuss several practical approaches for setting prices for new products, including value-based pricing. Take classes online, on campus, or both. Learn more at covid.iu… This course focuses on the unique techniques required to successfully market products and services to an organizational buyer rather than individual consumers or households. During the 2018-2019 academic year, Indiana University - Purdue University - Indianapolis handed out 769 bachelor's degrees in business, management and marketing. People directory. Earn a B.S.B. Eager to level up your career? Examples of possible projects include the creation of an integrated advertising and promotion campaign, defining the basis for a social network and related interactions, devising an online retailing site, or designing a customized sales program aimed at key clients. Discover IUPUI, a thriving university in downtown Indianapolis offering the best of Indiana University and Purdue University on one centrally located campus. The strategic use of sales promotion: setting action and communication goals; the interaction of sales promotion with advertising, distribution, and price; target audiences and objectives for sales promotion; interactions among trade, retail, and consumer sales promotion; techniques and tools of trial and loyalty in consumer sales promotion. Upon successful completion of the course, students are able to develop competitive marketing strategies and persuasive messages, as well as how to select the appropriate media vehicles for delivering them. The public relations manager plans and directs the creation of material that will maintain or enhance the public image of the employer or client. The pricing knowledge and tools you will gain from the class are applicable to both B2C and B2B contexts. Note: The winter offering of this course is an immersion.This course is concerned with strategic approaches to managing advertising and sales promotion programs. var current_date = new Date ( ); Online classes at IUPUI. We create Our award-winning staff serves the university and the media through news, publications, and photography. As a graduate of the MS in Marketing program, you will: Connect, learn, and have fun with your fellow peers. IU. The basic objective of this course is to develop the student’s understanding of marketing research as it applies to marketing decision making. The course will involve readings, online discussion forums, and a required project. in Marketing at IU Bloomington. They are on the editorial boards of more than 10 marketing journals. Marketing managers plan, direct and coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors. 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