An example would be the use of advertisements in magazines or on television. Step # 1. Most media messages serve at least one of three purposes—to educate, to entertain, or to persuade—and some fulfill all three at once. A persuasive message is written or spoken communication that compels the intended audience to respond or act in a certain way. Persuasive speeches are designed to convince the audience of a speaker's point of view. The purpose is to persuade or convince. Do they have the same intentions? ... most authors strive to leave the reader with the central message. The Basis of Persuasive Sales Messages Organizing the Message. Overall Description: The purpose of this assignment is for you to apply what you have learned to the construction of a persuasive message. Context: What is the purpose of the message? The purpose establishes the strategy of a persuasive message and, therefore, needs to be determined first. A blog post, for example, may entertain its readers but also share some news or promote a cause or product. A message without a clear purpose is doomed. The Basis of Persuasive Sales Messages – Identifying Objectives: There are two important steps in constructing persuasive sales messages (and all persuasive messages for that matter). Or in the case of manipulation, to brainwash someone into believing a certain thing. To convince someone to believe a certain thing. My topic is to persuade people to adopt rescue dogs instead of buying from a breeder. Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. The purpose of persuasion is the same as manipulation. ... General purpose: To persuade. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). Task Analysis: Choose a […] A key role in business is to persuade others to understand your viewpoint and agree with you, whether you are selling a product or relaying information. If you're writing one, every element -- from your opening statement, to the main body and conclusion -- must reinforce that goal. A persuasive message is one that is designed to convince someone to do something. Knowing how to convince people of your perspective is a valuable skill. Good persuasive speeches share several common characteristics. In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them. 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